
- Enhancing Strategies to Improve Delivery Business in the southern region of Turkey
Key Insights:
1. Market Analysis:
– Demand Patterns:
Understand peak and off-peak demand times to optimize delivery schedules.
– Customer Segmentation:
Identify key customer segments (Residential, Commercial, Water shops) to tailor services.
– Competitor Analysis:
Analyze competitors’ strengths and weaknesses to identify opportunities and threats.
2. People improvement:
– Evaluation:
Evaluate the ability and the skills of our people to build the best Career Development Plans.
Change mind set processes through alignment and engagement.
Focus on the Blue collar employees as they are the front line and company ambassadors.
3. Distribution Network Optimization:
– Route Planning:
Utilize advanced route optimization software to reduce travel time and fuel consumption.
– Inventory Management:
Implement just-in-time inventory systems to reduce storage costs and improve supply chain efficiency.
4. Technology Integration:
– GPS Tracking:
Optimal use of GPS for real-time tracking, mapping and efficient routing.
– Mobile Applications:
Improve apps for customers to place orders, track deliveries, and provide feedback (Friendly App).
– Data Analytics:
Use data analytics to forecast demand, manage resources, and improve decision-making (Specific Decision Support).
5. Logistics and Supply Chain Management:
– Third-Party Logistics (3PL):
Consider partnering with 3PL providers for scalable and flexible logistics solutions.
6. Customer Relationship Management (CRM):
– Feedback Systems:
Implement robust feedback mechanisms to gather customer insights and improve service quality.
– Loyalty Programs:
Develop loyalty programs to retain customers and encourage repeat business.
– Customer Service Training:
Train staff to handle customer inquiries and complaints effectively.
7. Performance Monitoring and Improvement:
-KPIs:
Establish KPIs such as delivery time, customer satisfaction, and cost per delivery.
Build a measure tree to all levels to ensure the alignment and engagement and improve the ownership of employee KPIs
– Continuous Improvement:
Regularly review performance data and implement improvement plans through correction and preventive actions depending on Capability & Abilit-based goals.
– Benchmarking:
Compare performance against standards and best practices to identify areas for improvement.
By focusing on these strategies, the delivery business in the southern region of Turkey can achieve significant improvements in distribution efficiency, customer satisfaction, and overall operational effectiveness.
Good to know we’ve managed to exceed the July target with ++3% through Quick win actions.
The actual results of the mission will appear on Q3 and Q4 results.

2. Kuwait Mission
Pleased to conclude a consulting mission in Kuwait aimed at optimizing business efficiency and profitability.
Eager to collaborate with teams to drive impactful results and foster sustainable growth.

3. Jordan Mission
Jordan mission has concluded successfully, with the Board of Directors expressing overwhelming satisfaction with the inputs and action plans. Moving forward, we will be implementing the proposed strategies in phases to ensure a smooth transition and effective execution. Regular progress updates will be provided to the Board to keep them informed. Additionally, a dedicated team will be assigned to monitor the outcomes and make necessary adjustments. I’m proud of the positive outcome we achieved.

4. KSA Mission
Thrilled to announce the successful completion of my latest mission in Riyadh, where I focused on elevating customer experience and satisfaction” within the water business. In addition, I’m excited to have laid the groundwork for “new business opportunities” in FMCG, coming soon.
By honing in on customer needs, optimizing service processes, and integrating clear, actionable feedback loops, we’ve created a smoother, more enjoyable customer journey. These enhancements not only boost customer satisfaction but also strengthen our long-term business relationships.
Proud to have been part of this transformation, and I’m eager to see how these efforts fuel continued growth and success in the region.

5. Exciting Developments in Sustainable Business Practices: Collaborating with LAC in Lebanon
In the dynamic landscape of Lebanon’s FMCG sector, my recent collaboration with LAC has been instrumental in driving significant outcomes focused on profitability, cost efficiency, and sustainability. Our strategic partnership over the past two months has yielded remarkable achievements that underline the power of data-driven solutions aligned with business objectives and environmental stewardship.
Key Milestones:
– Enhanced Bottom-Line Performance: Through meticulous financial streamlining and prudent cost-cutting measures, we successfully boosted bottom-line profitability by an impressive 15%, surpassing our initial projections.
– Operational Cost Optimization: Leveraging enhanced supply chain mechanisms and targeted cost management strategies, we streamlined operations leading to a notable 12% reduction in costs, enabling substantial financial flexibility for expansion and strategic investments.
– RTM Strategy Enhancement: By optimizing the Route to Market approach, we expedited product distribution by 20% while upholding stringent cost management protocols, ensuring operational efficiency.
– Embracing Sustainability: A pivotal aspect of our collaboration was integrating sustainable practices into LAC’s operational framework. By implementing resource optimization and eco-conscious initiatives, LAC is progressing towards a sustainable business model, curbing waste generation and minimizing the carbon footprint throughout the supply chain.
These accomplishments underscore the dual benefits of financial prosperity and environmental consciousness, illustrating how businesses can thrive while championing eco-friendly practices. This synergy sets a precedent for a future where economic growth and environmental sustainability coexist harmoniously.
Looking forward, I am enthusiastic about the prospect of continuing to assist organizations like LAC in their pursuit of operational excellence and a more sustainable future.

6. Business Consultancy Success in Iraq, AFECO – Driving Growth in FMCG
At ZAM Business Consultancy Services, we take pride in transforming businesses by implementing strategic solutions that drive profitability and sustainable growth.
We recently partnered with AFECO, a dynamic player in the FMCG sector, to enhance their operations, optimize costs, and accelerate revenue growth.
Key Achievements:
1)Cost Optimization: Achieved a 22.5% reduction in operational expenses through a lean RTM roadmap, proper monitoring, and standardized processes.
2)Improved Profitability: Enhanced bottom-line performance by identifying inefficiencies and streamlining operations.
3) Customer Satisfaction: Implemented a structured customer experience improvement plan, leading to a 7.2% decrease in volume discount costs (VDC) while maintaining service excellence.
4) Sustainable Growth: Developed a strategic roadmap to ensure long-term stability and market competitiveness.
This project is a testament to how targeted business consultancy can unlock potential, enhance efficiency, and create long-term value for FMCG companies.
At ZAM Business Consultancy Services, we continue to empower businesses across the Gulf and beyond.

7. Consultant’s Insight: Successful Soft Launch of BPA-Free 5-Gallon Bottled Water in Iraq
Excited to share highlights from a recent project with Haya, one of Iraq’s leading water companies at the Western Region, where I had the privilege of supporting the soft launch of BPA-free 5-gallon bottled water, a significant addition to their portfolio.
This strategic expansion was designed to meet the rising demand for sustainable, health-conscious, and convenient drinking water solutions across both residential and commercial markets.
Strategic Milestones:
A) Executing a Clear Roadmap:
– Introduced BPA-Free bottles, a first-of-its-kind product in the region, prioritizing consumer health and product excellence.
– Built an optimized supply chain, streamlining sourcing and filling processes to minimize bottlenecks.
– Rolled out asset tracking using barcodes to manage reusable bottles efficiently.
B) Route-to-Market (RTM) Strategy:
– B2B Focus: Developed tailored subscription models for offices, restaurants, and hotels.
– B2C Expansion: Leveraged Haya’s existing brand equity to expand into high-potential residential zones.
– Last-Mile Optimization: Improved delivery speed and efficiency via a dual-brand strategy, optimized logistics, and strong local partnerships.
C) Smart Pricing & Promotions:
– Launched with penetration pricing to rapidly gain market share in the first year.
– Implemented subscription-based models for retention and recurring revenue.
– Offered bulk discounts to drive up volume orders in corporate channels.
D) Digital-First Customer Experience:
– Enabled mobile app and WhatsApp ordering for customer convenience.
– Introduced real-time delivery tracking, boosting transparency and satisfaction.
– Established a Voice of Consumer continuously enhance service quality based on user insights.
Grateful to have worked with a visionary team, especially Eng. Hesham Al Rawi, whose leadership was instrumental in bringing this project to life.
Looking forward to seeing this product line scale and deliver value to more customers across Iraq.