- Enhancing Strategies to Improve Delivery Business in the southern region of Turkey
Key Insights:
1. Market Analysis:
– Demand Patterns:
Understand peak and off-peak demand times to optimize delivery schedules.
– Customer Segmentation:
Identify key customer segments (Residential, Commercial, Water shops) to tailor services.
– Competitor Analysis:
Analyze competitors’ strengths and weaknesses to identify opportunities and threats.
2. People improvement:
– Evaluation:
Evaluate the ability and the skills of our people to build the best Career Development Plans.
Change mind set processes through alignment and engagement.
Focus on the Blue collar employees as they are the front line and company ambassadors.
3. Distribution Network Optimization:
– Route Planning:
Utilize advanced route optimization software to reduce travel time and fuel consumption.
– Inventory Management:
Implement just-in-time inventory systems to reduce storage costs and improve supply chain efficiency.
4. Technology Integration:
– GPS Tracking:
Optimal use of GPS for real-time tracking, mapping and efficient routing.
– Mobile Applications:
Improve apps for customers to place orders, track deliveries, and provide feedback (Friendly App).
– Data Analytics:
Use data analytics to forecast demand, manage resources, and improve decision-making (Specific Decision Support).
5. Logistics and Supply Chain Management:
– Third-Party Logistics (3PL):
Consider partnering with 3PL providers for scalable and flexible logistics solutions.
6. Customer Relationship Management (CRM):
– Feedback Systems:
Implement robust feedback mechanisms to gather customer insights and improve service quality.
– Loyalty Programs:
Develop loyalty programs to retain customers and encourage repeat business.
– Customer Service Training:
Train staff to handle customer inquiries and complaints effectively.
7. Performance Monitoring and Improvement:
-KPIs:
Establish KPIs such as delivery time, customer satisfaction, and cost per delivery.
Build a measure tree to all levels to ensure the alignment and engagement and improve the ownership of employee KPIs
– Continuous Improvement:
Regularly review performance data and implement improvement plans through correction and preventive actions depending on Capability & Abilit-based goals.
– Benchmarking:
Compare performance against standards and best practices to identify areas for improvement.
By focusing on these strategies, the delivery business in the southern region of Turkey can achieve significant improvements in distribution efficiency, customer satisfaction, and overall operational effectiveness.
Good to know we’ve managed to exceed the July target with ++3% through Quick win actions.
The actual results of the mission will appear on Q3 and Q4 results.
2. Kuwait Mission
Pleased to conclude a consulting mission in Kuwait aimed at optimizing business efficiency and profitability.
Eager to collaborate with teams to drive impactful results and foster sustainable growth.
3. Jordan Mission
Jordan mission has concluded successfully, with the Board of Directors expressing overwhelming satisfaction with the inputs and action plans. Moving forward, we will be implementing the proposed strategies in phases to ensure a smooth transition and effective execution. Regular progress updates will be provided to the Board to keep them informed. Additionally, a dedicated team will be assigned to monitor the outcomes and make necessary adjustments. I’m proud of the positive outcome we achieved.
4. KSA Mission
Thrilled to announce the successful completion of my latest mission in Riyadh, where I focused on elevating customer experience and satisfaction” within the water business. In addition, I’m excited to have laid the groundwork for “new business opportunities” in FMCG, coming soon.
By honing in on customer needs, optimizing service processes, and integrating clear, actionable feedback loops, we’ve created a smoother, more enjoyable customer journey. These enhancements not only boost customer satisfaction but also strengthen our long-term business relationships.
Proud to have been part of this transformation, and I’m eager to see how these efforts fuel continued growth and success in the region.
5. Exciting Developments in Sustainable Business Practices: Collaborating with LAC in Lebanon
In the dynamic landscape of Lebanon’s FMCG sector, my recent collaboration with LAC has been instrumental in driving significant outcomes focused on profitability, cost efficiency, and sustainability. Our strategic partnership over the past two months has yielded remarkable achievements that underline the power of data-driven solutions aligned with business objectives and environmental stewardship.
Key Milestones:
– Enhanced Bottom-Line Performance: Through meticulous financial streamlining and prudent cost-cutting measures, we successfully boosted bottom-line profitability by an impressive 15%, surpassing our initial projections.
– Operational Cost Optimization: Leveraging enhanced supply chain mechanisms and targeted cost management strategies, we streamlined operations leading to a notable 12% reduction in costs, enabling substantial financial flexibility for expansion and strategic investments.
– RTM Strategy Enhancement: By optimizing the Route to Market approach, we expedited product distribution by 20% while upholding stringent cost management protocols, ensuring operational efficiency.
– Embracing Sustainability: A pivotal aspect of our collaboration was integrating sustainable practices into LAC’s operational framework. By implementing resource optimization and eco-conscious initiatives, LAC is progressing towards a sustainable business model, curbing waste generation and minimizing the carbon footprint throughout the supply chain.
These accomplishments underscore the dual benefits of financial prosperity and environmental consciousness, illustrating how businesses can thrive while championing eco-friendly practices. This synergy sets a precedent for a future where economic growth and environmental sustainability coexist harmoniously.
Looking forward, I am enthusiastic about the prospect of continuing to assist organizations like LAC in their pursuit of operational excellence and a more sustainable future.
6. Business Consultancy Success in Iraq, AFECO – Driving Growth in FMCG
At ZAM Business Consultancy Services, we take pride in transforming businesses by implementing strategic solutions that drive profitability and sustainable growth.
We recently partnered with AFECO, a dynamic player in the FMCG sector, to enhance their operations, optimize costs, and accelerate revenue growth.
Key Achievements:
1)Cost Optimization: Achieved a 22.5% reduction in operational expenses through a lean RTM roadmap, proper monitoring, and standardized processes.
2)Improved Profitability: Enhanced bottom-line performance by identifying inefficiencies and streamlining operations.
3) Customer Satisfaction: Implemented a structured customer experience improvement plan, leading to a 7.2% decrease in volume discount costs (VDC) while maintaining service excellence.
4) Sustainable Growth: Developed a strategic roadmap to ensure long-term stability and market competitiveness.
This project is a testament to how targeted business consultancy can unlock potential, enhance efficiency, and create long-term value for FMCG companies.
At ZAM Business Consultancy Services, we continue to empower businesses across the Gulf and beyond.
7. Consultant’s Insight: Successful Soft Launch of BPA-Free 5-Gallon Bottled Water in Iraq
Excited to share highlights from a recent project with Haya, one of Iraq’s leading water companies at the Western Region, where I had the privilege of supporting the soft launch of BPA-free 5-gallon bottled water, a significant addition to their portfolio.
This strategic expansion was designed to meet the rising demand for sustainable, health-conscious, and convenient drinking water solutions across both residential and commercial markets.
Strategic Milestones:
A) Executing a Clear Roadmap:
– Introduced BPA-Free bottles, a first-of-its-kind product in the region, prioritizing consumer health and product excellence.
– Built an optimized supply chain, streamlining sourcing and filling processes to minimize bottlenecks.
– Rolled out asset tracking using barcodes to manage reusable bottles efficiently.
B) Route-to-Market (RTM) Strategy:
– B2B Focus: Developed tailored subscription models for offices, restaurants, and hotels.
– B2C Expansion: Leveraged Haya’s existing brand equity to expand into high-potential residential zones.
– Last-Mile Optimization: Improved delivery speed and efficiency via a dual-brand strategy, optimized logistics, and strong local partnerships.
C) Smart Pricing & Promotions:
– Launched with penetration pricing to rapidly gain market share in the first year.
– Implemented subscription-based models for retention and recurring revenue.
– Offered bulk discounts to drive up volume orders in corporate channels.
D) Digital-First Customer Experience:
– Enabled mobile app and WhatsApp ordering for customer convenience.
– Introduced real-time delivery tracking, boosting transparency and satisfaction.
– Established a Voice of Consumer continuously enhance service quality based on user insights.
Grateful to have worked with a visionary team, especially Eng. Hesham Al Rawi, whose leadership was instrumental in bringing this project to life.
Looking forward to seeing this product line scale and deliver value to more customers across Iraq.
8. Strategic Launch of Al Bayarah FMCG in Dubai – A ZAM Business Consultancy Project.
Excited to share a recent milestone where ZAM Business Consultancy Services had the opportunity to support Al Bayarah FMCG LLC in launching their operations in Dubai’s fast-growing FMCG sector.
The project kicked off in January 2025, and after months of focused planning and execution, we’re proud to see the business live and growing.
Project Highlights:
Market size exceeded $2.3B in Q2 2024, with rising demand for organic and sustainable products.
Our team developed a go-to-market strategy focused on:
– Health-conscious product lines.
– Mobile-first e-commerce platform.
– Localized supply chain and logistics.
– Loyalty programs and data-driven marketing.
Results:
Projected revenue of $5M in Year 1, with a clear path to profitability in under 24 months
Clear roadmap for Q1–Q4 2025 implementation, from product rollout to performance evaluation
Note: Dubai offers a vibrant launchpad for FMCG innovation, and we’re proud to have helped lay the foundation for Al Bayarah’s success.
9. Inside the UAE Water Market: What the Best Are Doing Differently
Over the past few weeks, I had the honor and pleasure of completing two confidential consulting missions with top 5 water companies in the UAE. While the challenges were different, the objective was the same: sustainable and smart growth.
After more than a decade of competing in this space, it was truly rewarding to earn their trust. While I can’t reveal brand names for confidentiality reasons, I’m happy to share key insights and reflections.
Focus Areas We Tackled:
– Market share insights and growth potential.
– Designing leaner organizational structures.
– Launching OPEX projects to eliminate non-value-added activities.
– Reviewing and updating the full KPI tree, from boardroom to field.
– Sharpening business strategies based on real-time challenges and future trends following the Smart, Measurable, and Flexible goals..
– Bridging the gap between “transformation” as a concept vs. real, practical transformation.
What Set These Companies Apart:
– They were open to listen, challenge, and act with their business’s long-term health in mind.
– They gave us full access and trust to evaluate data, performance, and strategy.
– They welcomed bold ideas after healthy, thoughtful debate.
– They are working hard to grow and better serve their customers.
UAE Water Market: Key Facts & Reflections:
1: UAE Water Industry Landscape
– 87+ players = highly competitive market.
– Top 10 operate at world-class standards, by choice and by the UAE regulation.
– Regulatory pressure & consumer shift = fast evolution.
2: Consumer Behaviour Shift
– Growing preference for purifiers and small-format SKUs.
– Two major players lost 26% of their customer database in just 10 months and my both clients gain the majority of them by responding swiftly and strategically. Top 3 root causes:
A) Lack of clear and cohesive strategy at the leadership level, creating internal confusion and misalignment.
B) Loss of key expert talent, either due to poor internal engagement, absence of structured focus group methodology, or personal agendas disrupting team unity.
C) Erosion of customer loyalty, driven by neglecting the Voice of the Consumer, declining service standards or both.
3: Strategic Advantage (Talent Acquisition)
My clients used the shakeup wisely:
• Hired top talent from competitors (Sales, Finance, Distribution).
• Smart, ROI-based compensation strategies.
• Result: Profitable, loyal customer base is growing steadily.
Lesson: Transformation is not about buzzwords. It’s about asking the tough questions, acting on them, and having the right people to deliver.
Proud to have contributed. Grateful for the trust.
10. Exciting New Mission in Jordan with ZAM Business Consultancy Services.
I am proud to announce that ZAM Business Consultancy Services has been appointed to lead the full launch journey for one of Jordan’s largest and most recognized Coffee House brands bringing a new and innovative concept to life.
From idea to grand opening, we’re managing the full spectrum of support:
· Market Research & Feasibility Study
· Location Scouting & Licensing Support
· Business Model Development
· Interior Design & Branding (in collaboration with top regional creatives)
· Marketing & Advertising Strategy
· Digital Presence & Launch Campaigns
· Team Hiring & Operational Setup
· Final Launch Execution
Key Project Highlights:
A) Target audience: 100K+ monthly footfall projected within the first year.
B) Investment scale: Over JD 500+K in setup and branding.
C) Project timeline: 90 days from concept to soft opening
D) Cross-functional team: 12+ experts in F&B, retail, design, and digital marketing involved
Jordan’s coffee scene is rapidly evolving and we’re proud to help shape the next wave of experiential cafés that blend authentic culture, modern aesthetics, and data-driven business models.
This is more than a consultancy mission, it’s a partnership for growth and a commitment to excellence.
11. New Exciting Mission – Fueling Creativity & Strategy Once Again!
I’m thrilled to share a meaningful new chapter in my journey with ZAM Business Consultancy Services a re-collaboration with my previous home, Fueldezign for Advertising.
Working once again alongside my former line manager and respected professional, Mr. Basem Ay, we are on a mission to breathe new life into a brand that holds both creative legacy and powerful potential.
This isn’t just another consultancy project, it’s a true revival of a strong brand, built with passion, creativity, and the strategic edge needed to succeed in today’s dynamic and competitive market.
Our Mission:
To re-open, re-position, and re-launch Fueldezign as a modern, agile, and fully-equipped advertising and design agency ready to meet the evolving needs of today’s clients and industries.
We’ve Achieved So Far:
· Conducted a deep analysis of market insights, including market size, trends, and growth drivers.
· Assessed annual industry growth rates to shape our direction.
· Completed competitive benchmarking and category analysis to define our differentiation.
· Built a smart targeting plan to capture high-potential categories.
· Designed a lean, effective organizational structure with clear job roles and responsibilities.
· Developed a motivating, commission-based incentive scheme to drive sales performance.
· Outlined a full startup blueprint covering UVP, Route-to-Market strategy, and enabling tech tools.
· Built a practical and sustainable 12-month financial plan to support our relaunch.
Next:
We’re now ready to activate our plan, combining creativity with business strategy, innovation with structure, and ambition with execution.
I’ve always believed that when the right mindset and solid foundation are in place, every brand deserves a strong comeback and that’s exactly what we’re delivering for Fueldezign.
Stay tuned for the official re-launch 😊
And to all creatives, marketers, and entrepreneurs, let’s connect, collaborate, and grow together.
12. Concluding Our Transformational Mission in Jordan: A Roadmap for the Future of Transportation & Logistics.
At ZAM Business Consultancy Services, we are proud to conclude a key milestone in our strategic partnership with one of Jordan’s leading sovereign government institutions, driving a national transformation in the transportation and logistics sector.
Over the past weeks, we conducted in-depth diagnostics, fieldwork, and data-driven analysis to assess the system’s current state and its untapped potential. Our findings are clear and actionable:
· Identified 32 major pain points in existing workflows.
· Detected critical chokepoints across domestic and cross-border corridors.
· Built models that demonstrate potential to reduce transport time and cost by up to 21%.
· Highlighted inefficiencies in intermodal connectivity, regulatory bottlenecks, and digital gaps.
The Roadmap Forward Includes:
· Restructuring freight and cargo flows for higher speed and lower cost.
· Introducing smart digital platforms to monitor logistics KPIs in real time.
· Aligning regulations with modern trade and customs practices.
· Upgrading infrastructure and enabling lean, responsive operations.
· Establishing an integrated control tower model to coordinate national efforts.
This mission is more than just a project, it’s the foundation of a national logistics renaissance.
We’re honored to contribute to a bold vision for Jordan’s future.
Final conclusion: At first, I expected this mission to be complicated and challenging, especially considering the common perception of government bureaucracy. But that concern proved to be only in my mind. Instead, I received outstanding support and collaboration far beyond my expectations. I’m deeply grateful to every individual who supported ZAM BCS in successfully concluding this mission in service of Jordan’s future.
13. Consulting Summary (FMCG Business Transformation Mission in Damascus).
Context & Strategic Importance
After over a decade of instability and disruption caused by internal conflict, Syria is gradually transitioning toward a phase of reconstruction, economic normalization, and market reactivation. The FMCG sector, essential for meeting daily consumer needs is poised to play a central role in this recovery. However, businesses operating in this space face significant challenges: fragmented supply chains, shifting consumer behaviour, informal competition, and limited visibility across channels.
This consulting mission from ZAM BCS to Aldurah Industry & Trade is therefore both timely and strategic. It aims to lay the groundwork for resilient, agile, and efficient business operations that can withstand ongoing volatility while capitalizing on emerging growth opportunities. By institutionalizing lean practices, enhancing customer engagement, and improving financial transparency, this project empowers the client to not only survive in a post-crisis environment but to lead and grow through the development of:
· A lean organizational structure.
· Standard Operating Procedures (SOPs) for Consumer Relations.
· An optimized Sales & Operations Market Planning (OMP) strategy.
· A tailored Route-to-Market (RTM) model.
· P&L transparency and reporting tools.
1. Lean Structure Development Goals:
· Improve and develop talents.
· Reduce operational complexity.
· Align functions around growth and agility.
· Create cross-functional accountability.
2. Consumer Relations SOPs Goals:
· Standardize and digitize consumer complaint handling.
· Build loyalty through proactive engagement.
3. Sales OMP Strategy Goals:
· Align demand forecasting with production and field execution.
· Drive consistent growth through calendar-based planning.
4. Route-to-Market (RTM) Optimization Goals:
· Expand numerical distribution.
· Increase coverage efficiency and profitability.
5. P&L Reporting Enhancement Goals:
· Ensure full visibility on profitability at SKU, channel, and region level.
Conclusion & Next Steps
This transformation roadmap positions the client for sustainable growth in a volatile but opportunity-rich market. Focus must now shift to execution discipline and capability building through regular performance tracking, on-the-ground coaching, and adaptation to evolving market dynamics.
Proposed Next Phase (Q4 2025):
· Commercial capability workshops.
· RTM execution audits.
· SKU rationalization initiative.
· ERP/POS integration feasibility. Activate to view larger image,
14. Quick-Win Success Story | Luxury Retail
Client: Raffaello – One of Jordan’s most iconic luxury footwear destinations
Project: Pricing Optimization & Incentive Scheme Implementation
In just 6 weeks, we delivered a tangible transformation by reshaping pricing strategies and implementing a performance-driven incentive scheme tailored to the luxury retail environment.
What We Did:
– Conducted full pricing assessment based on market dynamics, consumer behavior, and value perception.
– Designed a tiered incentive scheme aligning employee motivation with store objectives.
– Balanced premium positioning with competitive edge through strategic price points.
Results Achieved:
· Improved average basket value by +12.8%.
· Increased conversion rate by +9.4%.
· Boosted team engagement and productivity by over 30%, thanks to the new incentive structure.
At ZAM Business Consultancy Services, we believe in smart, fast, and sustainable wins even in highly selective luxury segments.
Proud to have partnered with Raffaello to drive measurable growth while maintaining their brand exclusivity and elegance.
15. Consulting Mission – Amman, Jordan
I am wrapping up my visit to Jordan, where I had the chance to deliver 6 exciting projects since May.
One of the highlights and the latest was supporting a Top 3 bottled water company in Amman on a critical mission. The main objective was to review profitability, which was falling short of the partners’ expectations.
The scope was clear: conduct a full review, provide in-depth reporting, and deliver recommendations for the stockholders to implement within their set plan and timeframe.
Our deep-dive covered key areas:
· Profit & Cost drivers – 3 critical, 3 medium, 1 minor gaps.
· General Distribution & RTM – 2 critical, 3 minor gaps.
· Business Structure & Turnover – 2 critical, 7 medium, 1 minor gaps.
· Job Descriptions & SOPs – 11 critical, 6 medium gaps.
· Succession Planning & People Development – 4 critical, 4 medium gaps.
This mission went beyond numbers. It was about strengthening processes, creating sustainable structures, and investing in people development to ensure long-term growth.
It was truly inspiring to work with the management team, aligning strategy with execution and setting the business on the right path toward profitable growth and operational excellence.
Now, it’s time to pause, recharge, and enjoy a week of quality time before heading back to Dubai.
16. Proud to Share Another Successful Mission between LOT Distribution and ZAM BCS.
This week we concluded a mission started since May, We had the privilege to work with LOT Distribution in Oman, focusing on re-engineering and optimizing route efficiency.
Through deep analysis, lean structuring, and hands-on collaboration with the team, we were able to achieve remarkable results in a very short period:
– Route optimization delivered a 21% reduction in kilometers driven while maintaining full market coverage.
– Fuel & operational costs dropped by 17.8%, boosting profitability.
– Delivery time efficiency improved by 24%, leading to stronger customer satisfaction.
– Driver workload balance was enhanced, creating a more sustainable and motivated operation.
What excites me most is not only the numbers but also the mindset shift, the team embraced change, proving that with the right tools and clear direction, transformation is always possible. Big thanks to Mr. Vikram for all efforts he did and still do to make this smooth.
This project with LOT Distribution is another example of how strategic re-engineering and smart execution can turn complexity into sustainable growth and efficiency.
Always remember: “Efficiency is doing things right; effectiveness is doing the right things.”
17. Consultant’s Insight: Innovation with BPA-Free 5-Gallon Bottled Water in Turkey – ADANA
I’m pleased to share highlights from a 3-month project in Adana, Turkey, where I had the opportunity to support the launch of BPA-Free 5-gallon bottled water for:
A) Health Benefits (Avoids Toxin Exposure and Reduced Health Risks).
B) Environmental Benefits (Reduces Plastic Pollution and Supports Reusable Systems).
C) Other Benefits (Pure Taste, Durability and Cost-Effective).
This achievement was not only a product launch, but also a journey of innovation, renovation, and sustainability. By moving from traditional PC bottles to safer BPA-Free bottles, we aimed to protect consumer health while strengthening long-term trust in the brand.
Project Highlights:
– Innovation & Sustainability – Introducing BPA-Free bottles to meet growing demand for safe, eco-conscious solutions.
– Optimized RTM Strategy – Expanding B2B through tailored subscription models, while accelerating growth in B2C with targeted residential expansion.
– Last-Mile Excellence – Improving delivery speed and efficiency through optimized routes and strong local partnerships.
– Smart Consumer Awareness Campaign – Building consumer knowledge around health and environmental benefits, driving adoption and loyalty.
– Digital-First Experience – Launching mobile ordering, real-time delivery tracking, and customer feedback tools for greater convenience and engagement.
I am grateful to have worked alongside a visionary local team that shared the ambition to redefine water solutions in Turkey.
This project reinforces a clear truth: when innovation and sustainability are combined with the right RTM strategy, they unlock growth, efficiency, and customer delight.
18. Excited to kick off a new strategic consultancy project with one of the top 3 water businesses in the UAE.
(For the confidentiality I can’t name it until final agree and their acceptance)
Our mission is to develop a comprehensive 5-year strategic roadmap that ensures sustainable growth, operational excellence, and enhanced market impact.
The water industry is evolving faster than ever, driven by major shifts in:
· Customer satisfaction and expectations.
· Loyalty habits and new consumption behaviors.
· Family size and number of households.
· Price sensitivity and switching trends (HOD ➜ PET).
· Growing focus on health and sustainability.
Our mission is to help the organization navigate these changes with clarity and confidence enabling profitable growth, stronger customer loyalty, and operational excellence.
Key focus areas include:
– Market & Business Strategy (MBS): Defining clear priorities for the next five years.
– Contribution Analysis: Evaluating current performance to identify high-impact levers.
– Operational Planning & Leadership (OPL) Draft: Mapping activities, capabilities, and required resources to enable execution.
Early insights indicate opportunities to optimize resource allocation by up to 20%, improve business contribution efficiency, and strengthen cross-functional capabilities for long-term growth.
It’s incredibly rewarding to collaborate with leadership teams on projects that combine data-driven analysis, practical operational planning, and strategic foresight, all while respecting confidentiality.
Looking forward to sharing measurable outcomes and success stories as the project progresses.